The goal of this project was to make the app look more fun and appealing to younger audiences, by working only on the UI design (UX changes were out of scope).
The iOS designer and I (Android designer at that time) conducted external and internal research before defining the visual guidelines, following the guidelines and processes learned at Cooper’s Visual Design training.
We asked some real users, through OLX app’s own chat, simple questions such as “how would you summarize OLX in one word?”. We also looked for keywords in the app reviews.
We conducted an Experience Workshop (based on the Cooper training), where members from the product, technology and marketing teams would vote for images of interfaces and products they like or dislike, and then categorize them with adjectives.
We revisited a user research conducted by Talk, Inc in the past, where there was a section specifically about how users perceived the visuals of the apps and website.
Product domain research
We looked at other successful apps among the most used by teenagers and young adults to have a sense of the visual landscape we were entering.
Consolidating the information
With all this data, we created a tag cloud of the most recurrent topics to build a vision for the project, which we used as our main guideline. After this, we started with the project itself, choosing new colors, typeface and rebuilding the UI elements in a complete guideline.